In a groundbreaking move, Elon Musk’s platform X is setting the stage for a major shift in the digital media landscape, announcing content deals that are poised to redefine the social media video-hosting game.
A New Era of Digital Content
Describing itself as a “video-first platform,” X is on a meteoric rise, with Reuters reporting that users engage with video content in a staggering 80% of their sessions. This strategic pivot is underscored by the recent announcement of not just one, but three exclusive shows, signaling X’s ambition to become an unrivaled video content hub.
Welcome to X!@donlemon @TulsiGabbard @jimrome pic.twitter.com/WlZSV5Zymt
— Business (@XBusiness) January 9, 2024
Tulsi Gabbard: From Politics to Documentaries
At the forefront of this content revolution is Tulsi Gabbard, the Army Reserve officer and seasoned politician, known for her candidness and unflinching valor. “The Army Reserve officer and veteran, 4-term congresswoman, and 2020 presidential candidate will be sharing her unique POV,” X’s platform eagerly shared, promising a series brimming with documentary-style insights.
Jim Rome: Bringing the Heat to Digital Video
Hot on the heels of Gabbard’s reveal, X divulged that sports commentator Jim Rome, famed for his forthright opinions and infamously remembered for his on-air confrontation with NFL quarterback Jim Everett, is set to bring his “wildly popular content to digital video,” marking a first in Rome’s illustrious career.
Completing this trifecta of media heavy-hitters, former CNN anchor Don Lemon is slated to make his comeback on X. “We’re delighted to announce a new content partnership with Don Lemon,” the platform stated. Lemon’s abrupt departure from CNN in 2023 left many anticipating his next move, which is now revealed to be a thrice-weekly, 30-minute show covering a gamut of topics from politics to pop culture.
