Bad Bunny stunned more than fifty million followers when he scrubbed his entire Instagram account only hours after his high-profile Super Bowl LX halftime performance. The 31-year-old artist, born Benito Antonio Martínez Ocasio, removed every post, deleted his profile photo, and unfollowed every account. Only his massive follower count remained in place, leaving fans to wonder what prompted such a dramatic reset.
The wipeout followed a halftime show that immediately divided viewers across the political spectrum. Some praised the spectacle, while others blasted it with unusually harsh criticism.
Conservative Backlash Intensifies After Halftime Performance
Prominent conservative voices were quick to condemn the show. Even President Donald Trump weighed in, issuing one of the most severe responses of the night.
“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence. Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children that are watching from throughout the U.S.A., and all over the World,” Trump wrote on Truth Social Sunday night.
Meanwhile, other right-leaning commentators argued that performing almost entirely in Spanish was a political signal aimed at criticizing U.S. Immigration and Customs Enforcement agents. Their frustration quickly went viral, creating a new wave of online debate around culture, language, and national identity.
Democrats Celebrate The Show As A Cultural Victory
In sharp contrast, top Democratic figures applauded the performance. California Gov. Gavin Newsom even declared Sunday “Bad Bunny Day” before the game kicked off.
“Thank you @sanbenito for taking the California stage and using your voice at #SuperBowlLX. A beautiful moment! Together, we are America,” Newsom wrote on X.
Supporters argued that the show highlighted the diversity of the country and showcased one of the most influential global entertainers of the moment. Their praise fueled an equally strong counter-movement to the conservative critiques.
Speculation Grows Over Singer’s Motives For Account Wipe
Despite the fierce online debate, not all fans believe the Instagram purge was tied to the halftime backlash. Some followers insist the disappearance is intentional and strategic. They point to Bad Bunny’s long history of rebranding cycles preceding major announcements, new albums, or upcoming tours.
For now, his motives remain unclear. His team has not issued a public statement, despite inquiries sent earlier. The silence has only added to the mystery surrounding a performer already known for calculated unpredictability.
Whatever the reason, the sudden erasure of his online presence has sparked conversation as intense as the halftime show itself.
